What is GEO and Why Is It Critical in the
AI Era?
In the age of AI, people no longer search the way they used to.
Instead of browsing dozens of websites, they ask AI assistants like ChatGPT, Gemini, or Perplexity — and trust the first answer they get.
That's where GEO (Generative Engine Optimization) comes in.
GEO is the art of optimizing your content and brand so it gets picked up, understood, and recommended by AI.